ABOUT SUKARAH
Renewed Beauty
A Saudi beauty brand founded by Sara Al Wadaani — born from a simple belief: beauty should feel like you. Warm, expressive, unapologetically modern.
Our story
The name "Sukarah" carries the sweetness we grew up with — a word of affection, a touch of warmth. We turned that feeling into a brand: rich berry tones, soft creams, and shades named after the flavors of life — Strawberry, Vanilla, Cherry, Cocoa, Cloud.
Every product begins with one question: how should this feel on your lips, and in your day? The answer is always the same — effortless.
What we make
Lip Gloss
High-shine color with a cushiony, non-sticky touch.
Lip Balm
Therapeutic care with a soft, velvety finish.
Lip Liner
Matte definition with a creamy, long-lasting formula.
What we stand for
- Powered by nature, perfected by science — vitamin E, shea butter, and jojoba oil in every formula.
- Cruelty-free, always — our products are never tested on animals.
- Fragrance-free — kind to sensitive lips.
- Made for our region — shades and textures designed for Saudi and Gulf beauty, weather, and life.
From Riyadh, with love. We deliver across the Kingdom — instantly inside Riyadh — and to our neighbors across the GCC.
Follow the journey — @sukarahofficial on Instagram, TikTok, and Snapchat.
Shop the collection